Capstone Partners
One of the largest and most active investment banking firms in the United States, Capstone Partners offers a unique set of capabilities specially tailored to serve the needs of owners, investors, and creditors of middle market companies throughout their full business lifecycle.
Designed at 829 Studios in collaboration with the exceptional talents of Tony Pham (Design) and Eve Picard (UX).
Logo Design
In collaboration with key stakeholders at Capstone Partners, we embarked on creating a new logo for their esteemed firm. The Capstone team actively engaged in the initial logo explorations and workshops, demonstrating their commitment to the project.
The goal for this redesign was to seamlessly integrate the firm's initials (C.P.) while abstractly capturing the essence of a capstone (coping stone). The result is a distinctive, timeless, and adaptable logo that reflects Capstone's unwavering professionalism and vision.
Strategy and Visual Design
The primary goal was to create a website that distinguished Capstone Partners within their industry with a sleek, bold, and professional design. Additionally, we aimed to prominently showcase Capstone's suite of services and industries covered.
We integrated team insights to highlight Capstone's team of professionals and establish them as thought leaders in an effort to attract, retain, develop, and promote young talent within the organization.
