February 23, 2018No Comments

5 Ways to Turn Existing Content into Engaging Visuals

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5 Ways to Turn Existing Content into Engaging Visuals

[/vc_column_text][vc_empty_space empty_h="2"][vc_column_text]If your company has existing content that is not being utilized in a visual way, then you may be missing out on a rich source of engagement. Turning your content into engaging visuals may sound like an intimidating task but once you get started you’ll find ways to expand your library of visual content quickly and efficiently. We’ve compiled five ways to help you get the most out of your content and get more eyes focused on your work.[/vc_column_text][vc_empty_space empty_h="2"][vc_separator sep_color="color-prif" el_height="3px"][vc_empty_space empty_h="2"][vc_column_text]

1) Case Studies

One of the most effective ways of taking existing content and turning it into a more visually engaging piece is through the creation of case studies. That successful project you put your heart, sweat and tears into for three months? Share it with your audience! Why not create a dedicated page on your website, a sales tool or a company brochure? Highlight your stats with colorful graphs and icons. Hire a professional photographer to capture authentic images of your office or team members collaborating together. Giving your audience a view from behind the scenes is a great way to build trust in your brand and show transparency.

2) Ebooks

If you’re looking to grow your list of prospects, an ebook is a great way to generate inbound leads. An ebook is an electronic version of a traditional printed book that users can view on their computer, tablet or smartphone. Take an existing blog post and reorganize the content into defined pages or chapters. Then, add some complementary imagery to help tell the story. Once you’ve got your snazzy new ebook ready for release try setting up a page on your website where visitors are required to enter their email address to access and download the free content. Publicize your ebook further by taking some of the imagery to promote on your social channels or in a paid campaign. 

3) Infographics

An infographic is a visual piece often consisting of icons, graphs, charts and stats which present otherwise dense or complicated information in an easy to consume way. Science tells us our brains process images 60,000 times faster than text so an infographic can really help you translate your figures effectively. Your company may conduct meaningful research about market trends or user insights or your annual report could be re-considered as an infographic for investors. Keep a file and make sure to track useful company and industry data and analytics throughout the year. Those stats and figures can easily be turned into powerful infographics that your audience will want to engage with and share. According to HubSpot, infographics are liked and shared 3X more than any other type of content (source). An infographic can be used for media pitching and marketing purposes, and then broke it down into bite-sized “social snapshots” for spreading the word on social media.

4) Video

If you already have an infographic that’s getting some attention, the next thing to do is elevate that piece into an animated video. Motion tells the story in a compelling, dynamic way and holds your audience’s attention for the duration of the piece.

If you have a corporate brochure that gives an overview of the history and scope of your services or product, then you already have the outline of a script for an explainer video. A video services agency can turn your script into a powerful video that builds brand awareness.

5) Social Posts / Advertisements

When it comes to social media it is crucial that your company shares content on a consistent basis. Facebook posts with images see 2.3X more engagement than those without. You can use images from your company’s new case studies, ebooks, infographics and animated videos, and see what your audience reacts to the most. Try reworking a significant stat from your infographic and cropping it into a post that can be easily shared. Mock up your ebook up to look like a physical printed piece and promote your smarts. Take the animated video and split it up into moving GIFs that can easily be shared on social media or used in a paid campaign.

The possibilities are endless when it comes to displaying existing content in a visual way. For every case study, blog post or other piece of content you produce, think “visual content package” and apply the ideas above. Break out your brand guide! With a uniform look and feel, your content library will multiply, your marketing calendar will thank you, and each new piece will play into one another seamlessly.

View the original blog over at Matter →[/vc_column_text][vc_empty_space empty_h="2"][/vc_column][vc_column width="1/4"][vc_empty_space empty_h="1"][vc_separator sep_color="color-prif" el_height="3px"][vc_empty_space empty_h="1"][vc_column_text]

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[/vc_column_text][uncode_share layout="multiple" bigger="yes"][/vc_column][/vc_row][vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" column_width_percent="95" desktop_visibility="yes" medium_visibility="yes" mobile_visibility="yes" shift_y="0" z_index="0"][vc_column][vc_column_text]5 Ways to Turn Existing Content into Engaging Visuals[/vc_column_text][vc_empty_space empty_h="2"][vc_column_text]If your company has existing content that is not being utilized in a visual way, then you may be missing out on a rich source of engagement. Turning your content into engaging visuals may sound like an intimidating task but once you get started you’ll find ways to expand your library of visual content quickly and efficiently. We’ve compiled five ways to help you get the most out of your content and get more eyes focused on your work.

1) Case Studies

One of the most effective ways of taking existing content and turning it into a more visually engaging piece is through the creation of case studies. That successful project you put your heart, sweat and tears into for three months? Share it with your audience! Why not create a dedicated page on your website, a sales tool or a company brochure? Highlight your stats with colorful graphs and icons. Hire a professional photographer to capture authentic images of your office or team members collaborating together. Giving your audience a view from behind the scenes is a great way to build trust in your brand and show transparency.

2) Ebooks

If you’re looking to grow your list of prospects, an ebook is a great way to generate inbound leads. An ebook is an electronic version of a traditional printed book that users can view on their computer, tablet or smartphone. Take an existing blog post and reorganize the content into defined pages or chapters. Then, add some complementary imagery to help tell the story. Once you’ve got your snazzy new ebook ready for release try setting up a page on your website where visitors are required to enter their email address to access and download the free content. Publicize your ebook further by taking some of the imagery to promote on your social channels or in a paid campaign. 

3) Infographics

An infographic is a visual piece often consisting of icons, graphs, charts and stats which present otherwise dense or complicated information in an easy to consume way. Science tells us our brains process images 60,000 times faster than text so an infographic can really help you translate your figures effectively. Your company may conduct meaningful research about market trends or user insights or your annual report could be re-considered as an infographic for investors. Keep a file and make sure to track useful company and industry data and analytics throughout the year. Those stats and figures can easily be turned into powerful infographics that your audience will want to engage with and share. According to HubSpot, infographics are liked and shared 3X more than any other type of content (source). An infographic can be used for media pitching and marketing purposes, and then broke it down into bite-sized “social snapshots” for spreading the word on social media.

4) Video

If you already have an infographic that’s getting some attention, the next thing to do is elevate that piece into an animated video. Motion tells the story in a compelling, dynamic way and holds your audience’s attention for the duration of the piece.

If you have a corporate brochure that gives an overview of the history and scope of your services or product, then you already have the outline of a script for an explainer video. A video services agency can turn your script into a powerful video that builds brand awareness.

5) Social Posts / Advertisements

When it comes to social media it is crucial that your company shares content on a consistent basis. Facebook posts with images see 2.3X more engagement than those without. You can use images from your company’s new case studies, ebooks, infographics and animated videos, and see what your audience reacts to the most. Try reworking a significant stat from your infographic and cropping it into a post that can be easily shared. Mock up your ebook up to look like a physical printed piece and promote your smarts. Take the animated video and split it up into moving GIFs that can easily be shared on social media or used in a paid campaign.

The possibilities are endless when it comes to displaying existing content in a visual way. For every case study, blog post or other piece of content you produce, think “visual content package” and apply the ideas above. Break out your brand guide! With a uniform look and feel, your content library will multiply, your marketing calendar will thank you, and each new piece will play into one another seamlessly.

View the original blog over at Matter →[/vc_column_text][/vc_column][/vc_row]

February 19, 2018Comments are off for this post.

The Best Graphic Design Resources for Professionals

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The Best Graphic Design Resources for Professionals

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Throughout my career I've stumbled across an abundance of Graphic Design resources that have aided me in elevating my work. Therefore, I've curated this collection as a way to share my findings with other designers. Follow me on Twitter so you'll be notified whenever I make future updates and additions to this page!

Disclaimer: I felt it’s worth noting that I am in no way paid to promote any of these resources. This is simply a way for me to share my collection from one creative professional to another.[/vc_column_text][vc_empty_space empty_h="2"][/vc_column][vc_column width="1/4"][vc_empty_space empty_h="1"][vc_separator sep_color="color-prif" el_height="3px"][vc_empty_space empty_h="1"][vc_column_text]

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The Best Graphic Design Resources for Professionals

[/vc_column_text][vc_empty_space empty_h="2"][vc_column_text]Throughout my career I've stumbled across an abundance of Graphic Design resources that have aided me in elevating my work. Therefore, I've curated this collection as a way to share my findings with other designers. Follow me on Twitter so you'll be notified whenever I make future updates and additions to this page!

Disclaimer: I felt it’s worth noting that I am in no way paid to promote any of these resources. This is simply a way for me to share my collection from one creative professional to another.[/vc_column_text][/vc_column][vc_column width="1/4"][vc_separator sep_color="color-prif" el_height="3px"][vc_empty_space empty_h="0"][vc_column_text]

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Podcasts

The Deeply Graphic DesignCast - Hosts Wes McDowell, Mikelle Morrison and Nick Longo discuss everything related to Graphic and Web Design. I love this podcast because there is such a fun and relaxed vibe that makes it feel like your favorite morning talk show.

The Logo Geek Podcast - Host and self-professed "Logo Geek" Ian Paget is an award winning logo design expert. Ian interviews successful graphic designers and entrepreneurs from around the world so you can learn from their experiences. 

Creative Pep Talk - Host Andy J. Miller (a.k.a. Dr Pizza) is an illustrator who's worked with Nickelodeon, Converse and Google to name a few. He brings you discussion that is passionate, heartfelt and whacky in this colorful podcast focused around motivating and uplifting creative professionals. 

Obsessed With Design - A show about what makes designers tick. Host Josh Miles interviews some of the hottest designers—from branding and illustration, to industrial design and architecture.  

Clients From Hell - Host Bryce Bladon explores the landscape for creative professionals, providing insights into survival and exploring the future of the self-employed. Despite what the title might suggest, this podcast is mostly lighthearted and focuses around bridging the gap between designers and non-designers.

The Futur Podcast - Host Chris Do is an Emmy award winning director, designer, strategist and educator. Chris talks with the industry's leading experts and covers Branding, Design, Business and User Experience Design.[/vc_column_text][vc_empty_space empty_h="2"][vc_column_text]

Books

Work for Money, Design for Love by David Airey - Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.

Creative Strategy and the Business of Design by Douglas Davis - Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

The Win Without Pitching Manifesto by Blair Enns - A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps--in the form of proclamations--that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.[/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text]

Education

The Futur - Chris Do and his team try to bring free online education to creative entrepreneurs. Catch live design critiques, tutorials, interviews and more with new videos almost every day! Chris is on a mission to disrupt the design education paradigm by empowering creatives through business strategy and the #BizOfDesign.

Skillshare - A learning platform with online classes taught by the world's best practitioners. Personalized, on-demand learning in design, photography, and more. It's kind of like a Netflix for creative professionals. What I love most about Skillshare is the fact that actual working professionals are teaching the classes. 

Lynda.com - For 20 years, Lynda.com has helped students, leaders, IT and design pros, project managers—anyone in any role—develop software, creative, and business skills. Their library of tutorials is deep and you can find yourself exploring a seemingly endless list of courses. [/vc_column_text][vc_empty_space empty_h="2"][vc_column_text]

Mockups

Graphic River by Envato
Graphic Burger
Pixeden
Mockup World
Creative Market
Mr.Mockup
GraphicsFuel

FDR.
PSD Repo

Best PSD Freebies
Graphberry
PSD Graphics
Mockup Cloud
Pixel Buddha
Deal Jumbo
Mighty Deals
Freepik
Behance Best Free Mockups Collection
Zippy Pixels
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Stock Photography

Free
Unsplash
FreeStockPhotos by Hubspot
Pexels
StockSnap
LibreStock
kaboompics
Pixabay
Stokpic
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Blogs

Made by Sidecar
Brand New
Logo Design Love
Creative Market
Layout by Flywheel
Millo
Logo Design Blog
Boagworld
Melissa Yeager
Envato
Inbound[/vc_column_text][vc_empty_space empty_h="2"][vc_column_text]

Online Printers

Smartpress - Best For: Booklets, Brochures, Direct Mail
Moo - Best For: Business Cards, Postcards
Stickermule - Best For: Stickers, Magnets, Poly Mailers, Packaging Tape
Packlane - Best For: Custom Packaging
Custom Ink - Best For: Apparel
Foldfactory - Best For: Brochures, Mailers
Klo Portfolios - Best For: Custom Portfolio Books
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December 3, 2015No Comments

Welcome!

[vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" column_width_percent="100" mobile_visibility="yes" shift_y="0" z_index="0"][vc_column width="3/4"][vc_column_text]Welcome![/vc_column_text][vc_empty_space empty_h="2"][vc_column_text]Welcome to my personal portfolio site!

In this section of the site I will be sharing some of my thoughts and/or ideas relating to design.

Topics will range from:

1) Graphic Design
2) Web Design
3) Business
4) Marketing
5) Work/Life

So stay tuned and make sure to follow me on twitter @MattBrownGFX for any future updates!

Thanks again for stopping by.
Matt
[/vc_column_text][vc_empty_space empty_h="2"][/vc_column][vc_column width="1/4"][vc_empty_space empty_h="1"][vc_separator sep_color="color-prif" el_height="3px"][vc_empty_space empty_h="1"][vc_column_text]

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[/vc_column_text][uncode_share layout="multiple" bigger="yes"][/vc_column][/vc_row][vc_row unlock_row="" row_height_percent="0" overlay_alpha="50" gutter_size="3" column_width_percent="95" desktop_visibility="yes" medium_visibility="yes" shift_y="0" z_index="0"][vc_column][vc_column_text]Welcome![/vc_column_text][vc_empty_space empty_h="2"][vc_column_text]Welcome to my personal portfolio site!

In this section of the site I will be sharing some of my thoughts and/or ideas relating to design.

Topics will range from:

1) Graphic Design
2) Web Design
3) Business
4) Marketing
5) Work/Life

So stay tuned and make sure to follow me on twitter @MattBrownGFX for any future updates!

Thanks again for stopping by.
Matt
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