Center Plaza

This iconic landmark, located in Boston’s Government Center, is owned and operated by Shorenstein Properties. While working as a Graphic and Web Designer at Nickerson, I was responsible for designing the brand identity and website.

Today, the Center Plaza branding has been changed due to a change in ownership of the property but below you can view much of the design identity I art directed. 

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Strategy

Boston is a city rich with unique and traditional styles of architecture and Center Plaza stands alone. The building gently curves around a bustling Cambridge Street in the heart of the city and spans three city blocks. This architectural design is simple yet sophisticated and commands one’s attention.

The brand standards needed to reflect this idea by leveraging expert use of grid systems, clean typography and clear hierarchies. 

VIEW FULL BRAND STANDARDS
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