ShopLobster
Established by 5th generation lobster fisherman, ShopLobster’s mission is to create a platform for selling lobster and other seafood directly from Maine lobster fishermen to consumers throughout the country.
Designed at 829 Studios in collaboration with the exceptional talents of Tony Pham (Design) and Gabriella Marchetti (Brand Strategy & Copywriting).
ROLESArt Direction
Logo Design
Branding
Brand Identity
Through extensive research we combed through hundreds of images of Maine lobsters and studied the unique and beautiful anatomy of this crustacean. After many iterations, we landed on a mark that was iconic, adaptable and of course anatomically accurate.
The logotype was inspired by the decorative lettering that can be found on the stern of old Maine boats carrying their name. We chose Alverata because of its hand-drawn brush like features.
