Capstone Partners
One of the largest and most active investment banking firms in the United States, Capstone Partners offers a unique set of capabilities specially tailored to serve the needs of owners, investors, and creditors of middle market companies throughout their full business lifecycle.
Designed at 829 Studios in collaboration with the exceptional talents of Tony Pham (Design) and Eve Picard (UX).
Brand Identity
The only two guidelines for this logo redesign were the subtle incorporation of the firm’s initials (C.P.) as well as an abstraction of a capstone (coping stone). We took these ideas and ran with them while ensuring the mark was timeless, adaptable and universal.
Website Design
Working with the UX team, we leveraged our new branding along with their strategy to create a web presence that was clean, bold and professional.
Stats and figures, along with a robust industry insights archive, were prominently featured on the homepage to add credibility. The firm’s growing list of service offerings and industry focuses were displayed in a clear and organized way so visitors could quickly find the information they needed.
