Friends of the IDF
FIDF is a non-political, non-military organization that works closely with the Israel Defense Forces (IDF) to provide for the well-being of soldiers, transforming lives through educational, financial, and cultural opportunities.
Designed at 829 Studios in collaboration with the exceptional talents of Tony Pham (Brand Identity), Sunna Yim (UI Design), Gabrielle Richter (Strategy & UX) and Rachael Cortellessa (Strategy & UX).
ROLESArt Direction
Logo Design
Branding
UI Design
LIVE SITEComing Soon
Brand Identity
In this brand refresh we took inspiration from the legacy FIDF logo and optimized it by simplifying the symbol of the solider and updating the typography.
Furthermore, we revamped the entire brand architecture and created a system of flexible logo lockups for the many sub-brands and chapters throughout the country.
Website Design
In concert with the brand identity, the goals for the new website were to elevate their story, recapture their base and expand to new audiences.
In an effort to connect visitors of the website with FIDF’s mission, we put the soldiers front and center with dramatic and impactful photography.
